Protect more
Feel good knowing that you are well protected.
And the ocean is too. With proof.
Here is a sunscreen that spreads easily, absorbs quickly, matches all skin tones, and is eye-friendly.
Hence, our call to action is simple: buy our sunscreen and treat yourself to something that coral loves too.
*See the claims other brands make — and why they don't hold up — at stopspreadinglies.com
01 — The Formula
Three advanced sun filters, individually tested and proven safe for coral, combined into a single formula that feels like nothing at all. No white cast, no residue, no greasiness — just smooth skin, protected.
AETHIC's goal is to provide transparent, effective and timely sun protection that leaves the ocean thriving. If all this site does is inspire you, that's absolutely fine. If instead you'd like to join the growing number of people like you who switch to AETHIC, just purchase here.
02 — The Proof
Truly Reef Safe: proof in the patent.
Lower Environmental Footprint: verified LCA.
Ingredients tested individually on coral. The finished formula tested again, in full, and patented. The entire procurement, manufacturing and materials process of our SPF50 (with almost the most active ingredients) was Life Cycle Assessed. Then peer-reviewed twice and gained Verified status from the Water Revolution Foundation. The first consumer product to do so — because our aim is to live up to our name so we can sleep easy at night. See why →
04 — Credentials
Ocean-facing teams and forward-looking retailers around the world have already trusted AETHIC — and so do the people who spend their lives on or by the ocean.
Trusted by
Land Rover BAR · Artemis Racing · Team Jajo · Vestas 11th Hour Racing · NEOM Beach Games · NZ Surf Team · Sea Shepherd · Blue Marine London to Monaco Cycling Race
Partnership Projects
Helly Hansen · North Sails · 3Sixty · KLM · El Corte Inglés/Primeriti · Planet Organic · Alitalia · Whole Foods · Beauty Works West · Six Senses · Sofitel · Al Waha · Harvey Nichols · Blue Panorama Airways · Selfridges · Prêt-à-Porter · COMO Hotels and Resorts · Victoria Health · KrisShop/Singapore Airlines
“I believe in what you are doing. And the product itself is wonderful.”Alexandra Cousteau — Senior Advisor, Oceana & Chief Navigator, Wave
“AETHIC's products are superb and sell very well at my dermatological centre. I love that they have so few ingredients compared to competitors and that they are so smooth to use. Not sticky, no white cast and absorb quickly. As a diving doctor and instructor, their proven reef safe profile is something which is very close to my heart.”Menno Gaastra — one of the Netherlands' top dermatologists
Coming soon
Our proven reef-safe SPF50+ with firm consistency to last longer on highly exposed areas while staying invisible, housed in a seaweed-polymer pod that's pocketable, refillable, and compostable — no sunscreen is more able.
Place an advance order →
Zen Wallis, New Zealand pro surfer who inspired our SPF50+ formulation so he could stop using reef-damaging zinc on his face.
03 — The Story
AETHIC began with a simple premise — that it must be possible to protect your skin and also leave coral intact. What followed was years of research most brands never attempt.
Read our story →Watch